ASyD

ISSN: 1870-5472

Números publicados:

Volumen 5, Número 2. Jul-Dic 2008

TEQUILA, MEZCAL AND BEER: FROM MEXICO TO THE WORLD

Abstrac


Troughout globalization, the production of tequila, mezcal and beer face a process of modification and change that has affected both factory production and international marketing. This process has allowed for the increase in tequila sales to be achieved thanks to the control that transnational businesses have attained through manipulation and control of tequila and mezcal sales. Although beer has reached world sales, it has been of a different kind and has fostered strengthening of two national brands.

Palabras clave: Regional development, globalization, tequila, mezcal and beer production

Volumen 5, Número 2

Volumen 5, Número 2
Jul-Dic 2008


Director

Said Infante Gil


Director de ASyD

Benito Ramírez Valverde


Comité Asesor Editorial Interno

Ma. Eugenia Chávez Arellano
Juan Antonio Leos Rodríguez
Jaime Matus Gardea
Jacinta Palerm Viqueira
Verónica Vázquez García
Emma Zapata Martelo
Pilar Alberti Manzanares
Colegio de Postgraduados · Estadística · Km 36.5 Carretera México-Texcoco · 56230
Apartado Postal 199 · 56190 · Texcoco Edo. de México
asyd@colpos.mx · www.colpos.mx/asyd/asyd.htm