ASyD

ISSN: 1870-5472

Números publicados:

Volumen 7, Número 3. Sep-Dic 2010

FRUIT PRODUCTION ACTIVITY IN THREE MUNICIPALITIES IN PUEBLA’S SIERRA NEVADA: CHARACTERISTICS, ORGANIZATIONS AND APPRECIATION STRATEGY FOR DEVELOPMENT

Abstrac


The importance of the fruit production sector in Sierra Nevada, Puebla, México, lies in that it can constitute the economic motor of the current diversified production and marketing system. Using the European LEADER methodology and the value chain approach, a model was developed to evaluate local production, and it was partially applied to the fruit production sector. Results indicate that productive, marketing and institutional processes have a low efficiency level; that it is possible to triple the current peach production, that some agronomic and marketing actions are doubling the production value and tripling the transformation value, and the most important thing, that these values can be improved. We conclude that it is feasible to detonate a process of fruit production development, based on an appreciation model that includes the following elements: territorial approach, ascending approach (bottom-up), and conformation of a Local Action Group, an innovation strategy based on steps and actions directed at promoting improved production, transformation, marketing, institutional participation processes and links with other sectors, network organization for producers and commerce, and management of fruit production projects’ strategy and financing.

Palabras clave: Value chains, LEADER initiative, innovation

Volumen 7, Número 3

Volumen 7, Número 3
Sep-Dic 2010


Director

Said Infante Gil


Director de ASyD

Benito Ramírez Valverde


Comité Asesor Editorial Interno

Ma. Eugenia Chávez Arellano
Juan Antonio Leos Rodríguez
Jaime Matus Gardea
Jacinta Palerm Viqueira
Verónica Vázquez García
Emma Zapata Martelo
Pilar Alberti Manzanares
Colegio de Postgraduados · Estadística · Km 36.5 Carretera México-Texcoco · 56230
Apartado Postal 199 · 56190 · Texcoco Edo. de México
asyd@colpos.mx · www.colpos.mx/asyd/asyd.htm