ISSN: 1870-5472

Números publicados:

Volumen 11, Número 2. Abr-Jun 2014



In Oaxaca’s Central Valleys, there are 118 production units, 30 % of the greenhouse surface for tomatoes in the state. These production units are varied in their levels of performance, profitability and productivity. The theory of enterprise based on resources and on the comparative advantage suggests that some resources are strategic in the production units, and they allow obtaining comparative and competitive advantages. The production units lack organization; 30 % have been abandoned and 32 % of the greenhouses measure 2000 m2 and have been operating for 2.8 years, in average. The labor in these units is familiar and members are between 31 and 50 years of age. The conclusion is that in order to reach competitiveness and increase the performance of tomato production units, commercial, financial, organizational, operational and environmental strategies should be designed and implemented.

Palabras clave: protected agriculture, commercialization, enterprises, commercial strategies, vegetables.

Volumen 11, Número 2

Volumen 11, Número 2
Abr-Jun 2014


Said Infante Gil

Director de ASyD

Benito Ramírez Valverde

Comité Asesor Editorial Interno

Ma. Eugenia Chávez Arellano
Juan Antonio Leos Rodríguez
Jaime Matus Gardea
Jacinta Palerm Viqueira
Verónica Vázquez García
Emma Zapata Martelo
Pilar Alberti Manzanares
Colegio de Postgraduados · Estadística · Km 36.5 Carretera México-Texcoco · 56230
Apartado Postal 199 · 56190 · Texcoco Edo. de México ·