ASyD

ISSN: 1870-5472

Números publicados:

Volumen 12, Número 1. Ene-Mar 2015

STATUS QUO, CHALLENGES AND OPPORTUNITIES OF ALTERNATIVE COFFEE THAT IS PRODUCED IN MÉXICO AND CONSUMED IN GERMANY

Abstrac


The objective of this study was to analyze the current markets for conventional coffee versus alternative coffee that is produced in México and consumed in Germany, and to identify opportunities and challenges in alternative – particularly organic and fair trade – coffee production, consumption and trade in and between the two countries. For this purpose, 18 interviews were conducted in México, with cooperatives or other organizations that promote and commercialize organic and/or fair trade coffee. The results show that the organic, fair trade and combined organic, fair trade production and certification system face too many challenges, such as social organization, administrative regulations, need for working capital, which must be overcome in order to benefit from these growing alternative markets in coffee consuming countries like Germany, where prices are better, social recognition exists, and consumer loyalty is constructed.

Palabras clave: conventional coffee, organic, fair trade, commercialization

Volumen 12, Número 1

Volumen 12, Número 1
Ene-Mar 2015


Director

Said Infante Gil


Director de ASyD

Benito Ramírez Valverde


Comité Asesor Editorial Interno

Ma. Eugenia Chávez Arellano
Juan Antonio Leos Rodríguez
Jaime Matus Gardea
Jacinta Palerm Viqueira
Verónica Vázquez García
Emma Zapata Martelo
Pilar Alberti Manzanares
Colegio de Postgraduados · Estadística · Km 36.5 Carretera México-Texcoco · 56230
Apartado Postal 199 · 56190 · Texcoco Edo. de México
asyd@colpos.mx · www.colpos.mx/asyd/asyd.htm